Rednano, a new search engine launched by the Singapore Press Holdings (SPH) lets you zero in on local content, delivering Singapore-centric results to users.
Rednano was developed by SPH Search - a joint venture between SPH and Norwegian media group Schibsted ASA which has created local search engines in Norway and Sweden.
This is definitely a great project for both creators and users. Users will be able to search information easier and less filtering would be needed. For example, typing “pie” on rednano will return results on the pan island expressway and not pie recipes.
For the creators, this is a definitely a revenue source that has yet been tapped. Providing local search engine has proved to be very successful in other countries. Going local allowed China’s Baidu.com to capture 60 per cent of the market share there, thrashing Google’s 26 per cent slice.
The new SPH service - access it at www.rednano.sg - is free. Revenue will be generated through advertising. There are plans to launch it in another language, likely Chinese.